John is VP education at Apple
Tells us about the history of Apple's DNA approach to education (Job's computer as a bicycle for the mind, and its disruptive transformations, from "Kids can't wait" to ACOT, and now on to ACOT2, to iTunes, to the iTouch/iPhone
"Leadership by vision" means using passion and imagination, rather than just looking. This gives, clarity, uniqueness, creativity and freedom.
Lots of stories about John's kids...
His take is that kids want learning environments that match their social environments, mobility, adaptability.
If this is the case, Apple's mission is to create the best possible environment, by the strategies of:
iTunesU is now moving to state K-12, replacing the "textbook", beyond campus for museums and government entities, All changes economic model of text in the same way iTunes changed music (and video and software)
He points out how iTunes has achieved what governments have not been able to (and spent more money on) - digital distribution.
He goes on to talk about Ruben Puentedura's work where technology goes from Substitution to Augmentation to Modification to Redefinition. *Backboard to whiteboard to IWB is Substitution / Augmentation)
The redefinition idea leads him to challenge based education: "we'll talk about this later"
He reaffirms that OSX is the glue that holds all this together.
(it's always the OS - the next one will fix everything)